• Health
  • Nutrition
  • Cannabis
  • Beauty
  • Fitness
  • Life
  • Nav Social Icons

  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Meet Dr. Ross
    • Interviews
    • Media Requests
  • Services
    • Business Consulting
    • Influencer Marketing
    • Speaking
    • Web Design
  • Books
  • Courses
  • Consultations
  • Blog
    • Health
    • Nutrition
    • Cannabis
    • Beauty
    • Fitness
    • Life
  • Contact
  • Mobile Menu Widgets

    Connect

    Search

Dr. Michele Ross

Cannabis Coach & Cannabis Consulting

  • Meet Dr. Ross
    • About Dr. Ross
    • Press Coverage
    • Media Requests
  • Services
    • Advertising
    • Business Consulting
    • Influencer Marketing
    • Speaking
    • Web Design
  • Contact
  • Books
    • Vitamin Weed
    • CBD Oil For Health
    • Kratom Is Medicine
    • Train Your Brain To Get Thin
    • Journal Yourself To Health
  • Courses
    • Cannabis & Motherhood
    • Cannabis For Pelvic Pain
    • Cannabis For Migraine
    • Cannabis For Fibromyalgia
  • Consults
Dr. Ross > Health > 7 Common Misconceptions About Patient Engagement Platforms & Digital Marketing

7 Common Misconceptions About Patient Engagement Platforms & Digital Marketing

June 7, 2022 · By: Infused Health · In: Health

doctor doing digital marketing on his ipad
Pin
Share
Tweet
Share
Email

Whether you’re into vision care, dermatology, or spas, digital marketing is essential. In fact, patient engagement platform & digital marketing are buzzwords for those who want to know how to build a brand and attract customers. But many people get the two confused and end up wrecking the process. Here are seven common misconceptions about them and what the truth is.

Digital Marketing in Healthcare: Common Misconceptions

1. “Can Do It Myself” Attitude

More often than not, the authorities want to cut down on expenses and end up doing it themselves. While social media is a free tool to put your brand across, it’s not a platform to post anything and everything. That’s why hiring digital marketing experts can help your business expand across horizons. Not only do they know how to market your business, but they also track and monitor the success of your campaigns.

2. Results Cannot Be Measured

The biggest myth in digital marketing is that results cannot be measured. In fact, a company attracts 57% of its customers through blogs. This means that a company can easily measure the returns via the number of customers it gets. Additionally, it can also track what works for the business and what doesn’t.

3. Digital Marketing Is Just About Content Marketing

While content marketing is a fragment of digital marketing, the two are not the same. Content marketing is a way to attract customers with informative and engaging content across channels. On the other hand, digital marketing is ​​the process of using digital channels to promote your brand — think online display ads, email marketing, social media marketing, and more.

4. Marketing Is About Influencing People’s Minds

Who doesn’t like to attract customers and increase revenue? But, the truth is that you can’t just influence people to try your service or buy your product. Digital marketing focuses on solving problems and creating value for your customers. It’s about bridging the gap between what they need and what you offer. 

Patient Engagement Platforms – Myths Busted

1. Only Youngsters Use Telehealth

Telehealth use increased from 1% to a whopping 80% during the pandemic. In reality, it was much lower amongst the age groups of 18-24 years. Additionally, the data showed a spike in the use of telehealth among the elderly, especially those with insurance.

2. Patient Experience Platforms are Unreliable 

A general belief is that these platforms are not reliable and that they treat patients like numbers. But the opposite is true – these platforms help needy patients connect with medical professionals quickly. The platforms also help accumulate records in a single place.

3. These Platforms are Not Affordable for Patients

Many people believe that these platforms are expensive and unnecessary. But, the reality is that the world of healthcare will fall short of resources if it does not have the means to operate on a large scale. 

The Bottom Line

Whether it’s getting back into the business or building a new one, digital marketing, and patient engagement platforms are here to stay. They are here to make healthcare more affordable, efficient, and effective. Now that you know the common myths about the two, it’s time to get started on your digital marketing journey!

Pin This Post

doctor working on patient engagement platform on his ipad

Share This Post

7 Common Misconceptions About Patient Engagement Platforms & Digital Marketing
Pin
Share
Tweet
Share
Email

By: Infused Health · In: Health · Tagged: healthcare, marketing

About Infused Health

Infused Health provides cannabis medicine education to patients, nurses, doctors, and cannabis industry professionals. Learn more about Dr. Michele Ross's courses and books at courses.drmicheleross.com.

you’ll also love

black nurse volunteering with refugeeMedical Community Service: Everything You Need to Know
woman-receiving-chiropractic-care-for-fibromyalgia5 Ways Chiropractic Care Can Help With Fibromyalgia
young black woman in white shirt waking up in the morning out of bed6 Morning Routines To Improve Your Day

Join the List

Stay up to date & receive the latest posts in your inbox.

Next Post >

Does Kratom Have Effects On Athletic Performance?

Primary Sidebar

Meet Dr. Ross

Meet Dr. Ross
hello!

I help women heal pain using plant medicines including cannabis and mushrooms.

Learn more

Connect

young woman reading vitamin weed book in bath tub while smoking a joint

join the list

Featured Posts

Lavender and peppermint cbd balm

How To Use Your CBD Salve Properly

Are Heavy Metals in Your CBD Oil?

cannabis for fibromyalgia

What is Endocannabinoid Deficiency?

Categories

  • Health
  • Nutrition
  • Cannabis
  • Beauty
  • Fitness
  • Life

Search

dr. michele ross recommends ladykind cbd for sleep and period pain

ready to get started?

I can't wait to work with you!

I've been working with plant medicine for over 15 years, written 5 books, and spoken around the world. I know the ins & outs of what makes a good product and which ones you or your clients should be taking.

Education Services
dr. michele ross cannabis coach cbd consultant speaker author

follow @drmicheleross

I’ll be teaching on kr8tom at the opening of @br I’ll be teaching on kr8tom at the opening of @brewjaelixir tea lounge in Joshua Tree, CA 4/20 weekend.
I’m so excited for to share more details & beyond excited for this magical space for people to learn and consume plant medicine for healing and relaxation. 
I’ll have copies of my book Kr8tom Is Medicine as well!
Thank you @theofficialsailene 🙏
#teapartytime #bluehairgirl #tealounge #mitragyna #chronicpainrelief #authorssupportingauthors #herbalhealing #auratherapeutics
Do you have ADHD, autism, dyslexia, sensory proces Do you have ADHD, autism, dyslexia, sensory processing disorder, or another trait that makes your brain function a little bit differently than the "normal" brain?⁣
⁣
It's Neurodiversity Celebration Week & I wanted to provide awareness that different doesn't mean bad. It can mean more creative, more compassionate, and more thoughtful. ⁣
⁣
Having a diagnosis doesn't mean you're limited, in fact, many successful entrepreneurs, including @RichardBranson, CEO of @Virgin, and Ingvar Kamprad, the founder of @Ikea have ADHD.⁣
⁣
Working remotely to limit distractions and increase comfort, using plant medicines for focus and stress relief, finding online systems that keep you organized in a way that feels good for you, and allowing your authentic self to be expressed is important to helping you shine.⁣
⁣
Do you identify as neurodiverse? Say hi below 💙⁣
⁣
#neurodiversity #neurodivergent #neurodiversitycelebrationweek #adhdwomen #fibromyalgia #adhdawareness #bluehaircolor #bluehairdontcare
Since I can’t eat sugar (I’m on the keto diet) Since I can’t eat sugar (I’m on the keto diet), I tried putting it on my face!
This Soul Addict C🐝D Honey Mama Manuka Face Mask rocks!
You can technically eat it. And it doubles as a sugar face scrub when you’re ready to rinse off!
It has ashwagandha, camu camu, peppermint oil, full-spectrum hemp, and coconut oil to help clear redness, boost collagen, prevent acne, brighten skin and more.
Loved the minty feeling, it perked me up for half an hour after washing it off, great for fatigue! 
My almost 40 year old skin was so soft and glowing afterwards. Will definitely use again ☀️
#nofilternecessary #nomakeupselfie #manukahoney  #cbdskincare #ashwagandha #facemaskselfie
Vitamin Ouid turns 4 today! To get a signed copy o Vitamin Ouid turns 4 today! To get a signed copy of my groundbreaking book (and a 10 discount + free shipping), hit the link in bio.
This is the only book that explains what endocannabinoid deficiency is & why it plays a huge role in chronic illness including diseases like endometriosis & Crohn’s disease.
This is not another let me tell you about the different ways you can consume Ouid book for martians who have never seen a joint before.
Photo credit @herbanlive 
#authorscommunity #authorsofinstagram #authorslife #womenauthors #canna
Happy International Women's Day to all the women c Happy International Women's Day to all the women crushing it despite getting less pay, less startup funding, less everything when it comes to business. Let's do more than recognize women. 
In 2022, it's time to:
*Buy from women-owned businesses
*Give women a seat at the table, preferably the board
*End all male speaking panels
*Invest in women startups, including those focused on serving women
*Include more women in clinical trials
*End toxic work cultures
*Support paid maternity leave policies
*Fill the wage gap between men and women
*Donate to nonprofits serving women
*Let women take time off of work for painful periods without stigma or penalty
And so. much. more.
#internationalwomensday #womensday2022 #internationalwomensday2022 #womenfounders #womenceo

Footer

On the Blog

  • Health
  • Nutrition
  • Cannabis
  • Beauty
  • Fitness
  • Life

Legal

  • Privacy Policy
  • Terms of Use
  • Affiliate Disclosure
  • Advertising
  • Careers
  • Contact

Next Steps

  • Book a Consult
  • Shop Books & Courses
  • Shop Ladykind CBD
  • Shop AURA Kratom
  • Join MushroomMD
  • Join Kratom Is Medicine

© 2022 Infused Partners. This website is for informational and entertainment purposes only and is not a substitute for medical advice, diagnosis or treatment.